Defense One Insights Briefing

The Insights Briefing is a crucial tool for those operating in defense marketing. On July 11, we’ll convene the top minds in the field to share secrets on how to guide high-performing campaigns from conception to execution.

Explore insights about the current state of the market and future industry trends, in addition to hearing and sharing success stories through an exclusive networking opportunity at the end of the program. This is the defense marketing summit you will not want to miss.

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8:00 – 8:30 AM	Registration
8:30 – 9:00 AM	DoD Insight Study Findings We will reveal who in the defense market is involved in purchase decisions and ways your company can appeal to these influencers. You will hear insights on how years of government service, management levels, and geographic areas affect the defense buying process.
9:00 – 9:20 AM	Insider Tips for Marketing to the DoD Tali Burress, Sponsorship and Advertising Manager Defense Logistics Agency (DLA)
9:20 – 10:10 AM	DoD Marketing Case Study Hear from a GMarkU mentor/marketing rockstar, on how they successfully drove engagement with the DoD Community that delivered visibility and net new leads.
10:10 – 10:30 AM	Ask the experts: DoD Marketing Q&A